I like food. Who doesn't? It's usually delicious, it comes cheap, and your stomach thanks you every time you send some down. However, I have a problem - the foods I like are never around very long. I must have the worst taste in food (as many of you will vouch for), because foods I like have a habit of disappearing from the market, never to be seen again. I've seen it time and time again - breakfast cereals, beverages, fast-food sandwiches - If I like them, that's a sure sign that they are destined to oblivion. My friends beg me not to try anything they like, in the fear that I will assign it the Kiss of Death by liking it. In this new series, I'll write about some favorites of mine that have gone down the garbage disposal of history.
Summertime always brings back memories of my favorite candy bar of all time, the Milkshake Bar. This bar came the closest to tasting like an actual milkshake, with actual malt flavor in the bar. The Milkshake bar was first introduced in 1927 by the Hollywood Candy Company, founded in Hollywood, Minnesota. The Hollywood Candy Company used real cocoa, butter and eggs in their chocolate, and was still able to sell their bars for cheaper than their competitors. They also developed a synthetic coating for their candy bars that kept them from melting... but also gave them an unusual taste and texture that made them unique. They created a process to produce a fluffy nougat center for their candy bars, and the Milkshake bar was the first candy to utilize this process. The Milkshake bar was a big hit and became very popular. So popular, in fact, that other companies copied the recipe, most notable the Mars company and their Milky Way bar.
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| Original milkshake candy wrapper from the 1930's. |
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| I'm guessing this wrapper is from the late 50's and the 1960's. I remember buying this version. |
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| Late 1960's version of the Milkshake bar. |
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| The last version of the Milkshake bar from the 1970's or 1980's. Leaf was manufacturing them at this point. |
Another candy favorite were Fizzers. These looked similar to Smarties candies (probably the worst candy ever) but that's where the similarity ended. Fizzers "fizzed" in you mouth with a tart, tangy taste that put Smarties to shame. I used to get both candies in my trick-or-treat bag at Halloween, and while the Smarties were snubbed the Fizzers were hoarded.
Swizzels Matlow still manufactures Fizzers in Great Britian. However, shipping costs are prohibitive... It would cost me $50 to get a shipment here. I may be nostalgic, but I'm also cheap. So, if anyone is going to Great Britain soon... Can you help a friend out? I'd be grateful...
For more discontinued candy, check out this checklist HERE. You may cry...












